eBay Fees Explained for UK Sellers

By SellerLens · Published

eBay's fee structure is not complicated once you split it into parts, but it changes from time to time, so always confirm current rates on eBay's own fees page. This guide explains what each fee is and how it affects your profit.

Private and business sellers

Since late 2024, private sellers on eBay UK generally do not pay selling fees on most items, while business sellers do. Which one you are depends on how and why you sell, not on a switch you choose, so check eBay's guidance if you are unsure.

Final value fee

This is the main fee for business sellers. It is a percentage of the total the buyer pays, which includes postage and any VAT, and the percentage depends on the category.

Per-order fee

A small fixed amount is added to each order on top of the percentage. Many sellers forget this one because it looks tiny, but across thousands of orders it matters.

Insertion and optional fees

You get a monthly allowance of free listings, and listings beyond that can carry an insertion fee. Optional upgrades and features can add further fees.

Promoted listings

If you choose to promote a listing, you pay an advertising fee, usually as a percentage of the sale price when the sale came through the promotion. It is easy to lose track of because it is separate from the normal fees.

Store subscriptions

If you have an eBay Shop subscription it can change your fees and free listing allowance.

International fees

Selling to buyers abroad can add an extra international fee.

How to see the true cost

Add up every fee on each order, then add the item cost, postage, packaging and refunds. That gives your real profit.

SellerLens does this per order automatically using the actual fees eBay charged, so you see profit and margin for every sale instead of an estimate. Try it free for 7 days, no card required.

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